Toronto’s Kijiji classifieds website is freely accessible, as of 2015, only when posting a standard advertisement. However, the website offers optional advertising packages at a fee to boost the performance of the particular advertisement.
Site visitors on Kijiji may purchase various packages such as the Top Ad to boost the performance of an already-existing advertisement. The Top Ad feature upgrades a copy of the main advertisement to the top section of a particular category to get more views. This feature is available in varying durations, such as the three-, seven- or 30-day plans. Other payable features include the Highlight feature, Urgent & Reduce, Homepage Gallery, Quick Connect and URL feature.