The top cell phone company according to customer reviews is Verizon Wireless. It has received positive reviews on voice, data service and texting service. Verizon's close competitor is T-Mobile, which seems to be rising with each passing year. Other popular services include AT&T, Sprint, Ting, Consumer Cellular among others.
Things that customers look for when choosing a phone service include coverage, plans, data speeds, customer service and type of phone. Verizon's overall satisfaction seems to be better than most of the providers. Its "Share Everything" plan has been popular among their customers. According to a survey by ConsumerReports.org, Verizon has lowered its costs in many instances for better services.