According to Androidls.com, as of June 2014, Sprint's slogan is "framily." The term "framily" refers to friends, family and other people a person knows. This advertising campaign was announced in January 2014.
With its new campaign, Sprint claims to be revolutionizing wireless phone service by "reinventing the family plan." A Sprint "framily" can be all on a single account or spread across multiple accounts. Each "framily" is given a "framily ID," which is a unique 11-digit identifier code, and all "framily" members are billed separately. According to Sprint, all existing customers are eligible for the plan but are subject to specific eligibility requirements.