The calorie counters Lose It! and Calorie Counter - MyFitnessPal both rank among the best weight-loss smartphone apps according to Healthline, Lifehacker and Forbes. Both are available on Android and iOS, boast downloads in the hundreds of thousands and rate highly among their respective user bases.
In functionality, the two apps are incredibly similar. Both come with feature-rich calorie counters that can assist with planning meals, retrieve dietary information for different foods by scanning bar codes, and calculate the total calorie yield of recipes. Additionally, both can monitor macronutrient intake, track exercise intensity with wearable devices like FitBit and Jawbone Up, and help users find support and motivation through their built-in social features.
One of the key differences between the two apps is pricing. Calorie Counter - MyFitnessPal is free but ad-supported, while some features on Lose It! can only be unlocked by purchasing a subscription priced at $33 per year, as of 2015. Users looking to pick up either app must assess whether buying into a premium service or living with ads on their screen is what is best for them. Also, Lose It! is more popular among iOS users, while Calorie Counter - MyFitnessPal serves a chiefly Android audience.