A live webcam feed can be set up by attaching a webcam to an Internet-connected device, such as a PC or laptop, and creating an account on a live streaming service such as Livestream or UStream. These services provide interfaces to customize and produce streams online through downloadable software.
The advantages of a live streaming service such as Livestream and Ustream include ease-of-use, low cost and built-in functionality such as social media interaction and the ability to embed the stream on external websites.
Livestream offers a suite of apps and software ranging from simple point-and-shoot streaming to full-fledged video production software called Livestream Studio. This line of software offers differing levels of functionality with the most advanced being the Studio edition. The average producer utilizes Livestream's Producer software, which comes in desktop and mobile versions.
UStream is another service which allows an individual to quickly set up a live Internet video stream in minutes. UStream offers a web interface for its production tools, which features functionality for switching video and audio sources on the fly. UStream offers additional bandwidth and broadcast limits with the Pro and Enterprise subscription plans. However, free users' video streams are interrupted by ads at intervals of a few minutes. The ads can be removed by upgrading to one of UStream's paid subscription plans.