Bing offers developers the opportunity to put things like app linking, speech recognition, maps and widgets on their web pages. Bing is also a search engine that powers Yahoo Search.
Users who choose Bing have a number of different options available to them. News publishers will enjoy the App producer which allows them to build a news reader app, and the Bing's Translator allows websites to display automatic translation to a number of different languages. Bing even offers a synonyms app which gives people alternate words for everyday people, places and objects. Ads can be more easily managed with the Ads API from Bing and webmasters will like the special tools Webmaster API uses which allows users to search performance data and SEO activities.