Templates for sales or marketing plans are freely available online from sites such as Score.org and Forbes.com. These sites also offer templates for other documents that are useful for new start-up businesses, such as business plans and loan requests.
A sales plan should identify the customers the company hopes to attract, how the company intends to reach these customers and how the company plans to retain these customers. Sites such as Forbes.com offer free templates to help draft sales plans and other documents that start-ups need. SCORE.com enables new business owners to download templates and then meet with a SCORE mentor to obtain free expert advice and develop a business plan.