Roku does not offer a free cable but provides video streaming service. Customers buy a Roku player, which does not come with recurring costs, to use the service. Those who have a cable service subscription can use a Roku player to watch past episodes.
When buying the player, customers choose what they want to watch. They can choose from free channels, subscription services such as Hulu, Amazon Video and Netflix, or they can buy or rent TV shows on demand. Users can search for a TV show from a wide selection of channels by title, actor or director. The company offers streaming sticks, streaming players, 4K UHD players and Roku TVs to enhance its service.