The way to find a reputable eBay seller is to examine the feedback from the seller's previous customers and examine the ratings and statistics associated with the seller's account. A seller with 100 percent positive feedback is usually trustworthy, although there are other factors to consider.
The most reputable eBay sellers have a long history of providing reasonable prices, prompt delivery and accurate item descriptions. Seller reputation largely depends on buyer feedback. After a sales transaction, buyers can leave feedback comments that they categorize as either positive, neutral or negative. The most reputable sellers have completed thousands of transactions and have 100 percent positive feedback. Also, eBay awards the status of Top Rated Seller to sellers with an excellent track record. A Top Rated Seller badge appears in the search results and auction listings of sellers that have this status.
EBay also has a star rating program that categorizes sellers based on how much positive feedback they have received. The color of the star indicates a milestone in the number of positively-reviewed transactions a seller has completed. The system also awards shooting stars to sellers with 10,000 or more positive reviews. For example, a yellow star indicates that a seller has at least 10 positive reviews, while a silver shooting star indicates that a seller has at least 1 million positive reviews.