Radio is important in the 21st century because it provides an opportunity for people who cannot access television and cannot read to keep up-to-date on the news and trends. Radio also provides portable entertainment and information for many; according to an American Media Services survey, 78 percent of individuals listen to radio in the car.
The radio is important in both developing and fully developed countries for information provision. It is able to function when television stations are not and is more easily accessed than the newspaper is. The information that is given over the radio is able to be broadcast to a large number of listeners and provides them with instantaneous information.
The radio is important for already developed countries because it not only provides news information, but it also provides entertainment. Despite the onslaught of digital music, radio stations still play the top hits in various music genres. Radio stations give listeners new music to listen to while also offering a variety of music options. The radio also allows people to keep up-to-date with the latest trends in popular culture.