Rabbit TV functions as an online programming aggregator, searching through many popular online streaming services to provide the customer with freely available content in a single location. As of 2015, it does not require any separate hardware to access, instead allowing customers to access its service through only an Internet connection.
When a customer signs up for a Rabbit TV subscription, she is essentially paying for the ability to view a collection of already available television and movie programming in a single interface. Rabbit TV creates its list of content by first drawing from major broadcast networks that publish content online, some of which it works with directly. The service then connects with other online streaming services, including some paid services such as Netflix and Hulu Plus, to create its inventory of content. The service does not actually host or stream the content directly, but instead acts as a middleman to connect the customer with the content on the host site.
When a customer logs into her Rabbit TV account, she may locate programming according to the network or service on which it airs or conduct a keyword search for a specific program. As Rabbit TV also connects users to live television broadcasts, it offers a programming guide that shows air times and dates for each program. The service also connects customers to streaming radio stations.