How do you get quality backlinks?


Quick Answer

Contacting web owners for permission and guest posting to their websites is a straightforward way to get quality backlinks. Quality backlinks are necessary to move up in search engine rankings. Creating backlinks to a site is called link building and is an essential step in search engine optimization.

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Full Answer

Other ways to create quality backlinks include donating to a site in return for mention on their contributors page, writing a review on an affluent blog or giving testimonials to products and services. The most important aspect to consider when linking from a site is its reputation. High-quality backlinks unfailingly come from high-quality websites. Governmental portals, academic sites and websites of large corporations are some examples of sites that are usually deemed reputable by search engines. When creating a backlink portfolio, it is important to diversify the sources of these links. Search engines usually reward websites that have links from a diverse collection of reputable sites. They consider such a linking strategy to be more favorable than linking several times to the same site.

As of 2014, due to overuse, these methods of building backlinks are no longer considered high quality: article marketing, press release sites, social network site profiles and document sharing sites. Overzealous usage of such backlink sources on a website can lead to the site being penalized by search engines, causing it to drop in rankings.

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