On the positive side, Facebook gives its users the ability to stay in touch with their friends and relatives easily, but on the negative side, it makes it hard for users to safeguard their privacy and can be an addictive time waster. For businesses, Facebook offers an exciting marketing opportunity. However, it can also be a platform for consumers to complain loudly to hundreds of their friends.
Half of all users who left the social network cite one major con, privacy. The site has been criticized for mining users' posts to study human behavior and for giving advertisers the chance to market to users based on information in their profiles or status updates. Although this is a con for consumers, it is a pro to business owners who use the site for marketing purposes. The site has also been home to a great deal of bullying, some of which has resulted in the suicide of the person being bullied.
In spite of its many faults, Facebook has attracted over 1 billion users. The site offers the ability to stay in touch with friends and family members, share videos or articles and get a glimpse into the lives of others. It is also home to many entertaining games and applications.