Pronto is an online price comparison service that gives consumers the freedom to choose products according to their set budget. Hosted at Pronto.com, the service compares products of top merchants, such as Walmart, Amazon and Overstock, as of July 2015.
The interface at Pronto.com is straightforward and easy to use: a shopper only needs to type the name of the product he is interested in at the home page and click on the Find It button. A page showing the product or similar products from different merchants appears, also highlighting the price of each.
To narrow down the results by price, the shopper can go to the Price section, which located on the left navigation pane, set a maximum and minimum price, and then click on Go. If the shopper prefers goods with free shipping, he can tick the Free Shipping option, which is also located in the Price section.
To further narrow the search, a consumer can choose the manufacturer he opts for by selecting one from the Manufacturer section on the results page. This section also highlights the quantity of similar products that each manufacturer has in stock. A shopper can go to the Shop by Department section if he is interested in the same type of products, such as books, electronics, clothing and furniture.