Wordtracker provides customers with a search engine optimization tool, keyword reports and a search engine optimization online academy. The search engine optimization tool allows users to target profitable niches with high value keywords.
The search engine optimization tool simplifies optimization tasks by generating thousands of high-performing keywords within minutes. Users are able to measure the level of competition for millions of keywords in Wordtracker's database and also store an unlimited number of keyword projects. Wordtracker also gives users a list of "longtail" keywords, which are longer keyword phrases that are necessary for the long term health of a website. Finally, the optimization tool provides users with both a competition score and a "Keyword Effectiveness Index" score, with the former indicating how difficult it is to make it to the front page of a Google search result for any given keyword, and the latter indicating both how often the keyword is searched and how much competition the keyword has.
The academy is a free feature that provides users with numerous articles on topics such as keyword research, link building, social media marketing, pay per click and content. The articles are not written by Wordtracker employees; instead, they are written by established professionals in the world of Web marketing and analytics.