To print a stock online photo of a deer, navigate to a website that offers stock photos, download the desired photo to a computer connected to a printer, and choose the print option included in the application used to open the photo. As of 2015, one such website is StockFreeImages.com.
Stock photographs are used instead of custom photographs in marketing campaigns when the user requires an instant, inexpensive option. There are disadvantages to this type of image, however, including the non-original and non-exclusive nature of stock photography. To create a unique brand identity, most companies find it advantageous to spend money on a customized campaign that is more likely to stand out to consumers.