Free Pantone color guides can be found online at printing sites, such as Printing Associates. Customers can also search for a color by number or name on Pantone's official website or by using the Pantone Formula Guide. Online Pantone color guides should not be used as the only method for choosing colors because they may look different on computer screens based on the graphics card and monitor of a particular system.
Pantone is headquartered in Carlstadt, New Jersey. The company is best known for its Pantone Matching System, a method of standardizing colors so that different manufacturers can ensure that their colors match. There are 1,114 spot colors in Pantone's system, as of 2015. The majority of colors are created using 14 base colors combined in specific amounts. Metallic and fluorescent colors can also be produced in the Pantone system.
Each Pantone color has its own number. For example, the colors PMS 106, 107, 108 and 109 are all varying shades of yellow. Some colors have a name, such as Blue 072, Rubine Red, Cool Gray 6 and Green.
Pantone also holds meetings to declare a "Color of the Year" each year. The results are published in "Pantone View" and are used by designers and artists to design products. For example, the color for 2012, Tangerine Tango, was used by Sephora to create a makeup line. In 2015, the color of the year was Marsala, or Pantone 18-1438.