A webmaster, blogger or content producer can take advantage of pay-per-click advertisers by hosting their ads on a website, blog or video hosting site they control. The advertiser offers either a flat rate, or bids for space, and pays that amount each time their ad is clicked.
Pay-per-click advertising, also known as PPC, is a means of driving traffic to a vendor from highly visible websites. Various forms of PPC ads exist, appearing as banners, flash ads, in-text links and interspersed within videos online. For content producers and host sites, PPC ads represent a considerable revenue stream, making it possible for bloggers, video producers, game makers and others to generate funds by hosting ads within a space they control. Webmasters and domain owners can also take advantage of a similar revenue stream, offering sponsored ads or search results within their space.
The benefit to advertisers is similar, as they only pay for the traffic actually generated by the ad in question. In the case of sponsored search results, these spaces are often given to the highest bidder. Meanwhile, many banner ads and PPC modules within blogs and video are paid at a flat rate. Content hosts and content producers benefit because it costs them nothing to host these ads, and many advertisers seek them out because of the traffic their content is already drawing in.