Wish is an online shopping app that mainly sells inexpensive, non-branded clothing and accessories directly from Chinese manufacturers. The app is based in San Francisco, California, as of 2015.
Items available on the Wish app include men's and women's dress clothing, outerwear, athletic clothing, watches and phone cases. In general, these items are available for relatively low prices. The prices may be displayed next to a price for a comparable brand-name product.
Wish shoppers must create an account by downloading the app, or signing in with email or an applicable social media account. After the user enters an email account, birthdate and gender, the website uses this information to tailor the types of items displayed on the front page. For example, a female customer sees women's clothing and accessories on the app.
Due in part to the very low prices for which the items are sold, the Wish app generally offers slower shipping than other large online retailers. An item may take several weeks to arrive in the United States after it has been ordered. In many cases, the manufacturer of the product is not named, therefore the items may be of slightly lower quality than similar items from well-known brands.