Apple released the iPhone 5c on September 10, 2013, with a retail value of $549 for the 16-gigabyte version and $649 for the 32-gigabyte version. However, with a two-year contract or renewal, the price for the 16-gigabyte version was $99, while the 32-gigabyte version cost $199.
The Apple iPhone 5c comes with a 4-inch display with a resolution of 1136 by 640 pixels and features the Apple A6 processor. The iPhone 5c was a cheaper alternative to the iPhone 5, boasting the same internal hardware packaged in a plastic case rather than the standard aluminum body. This plastic case allowed for an assortment of colors, which Apple emphasized with the marketing slogan "For the colorful."