The mission of Consumer Reports is to provide consumers with the knowledge they need to make better, more informed purchasing choices. The non-profit organization runs on the principle that consumer goods should be safe, effective, reliable and fairly priced.
Providing impartial and trustworthy information and guidance to consumers plays a central role in Consumer Report's mission. Accordingly, it operates as an independent non-profit organization that exists outside the control of manufacturers and retailers.
To support its mission, Consumer Reports conducts product testing, reviews, ratings, advocacy and public education. It seeks to ensure manufacturers, governments and retailers clearly and honestly market, advertise and test their products.
Consumer Reports began in 1936.