Users can create their own animations by using the animation creation tools available at GoAnimate and PowToon. Both tools allow the user to create animations by using premade sets of assets such as characters, backgrounds and sound effects. As such, no technical knowledge is required for either website.
Although both websites require payment to unlock all features, PowToon offers a free edition with limited access and GoAnimate has a free 14-day trial. The free edition of PowToon does not allow users to download their animations, restricts commercial use and grants limited access to the asset database. Alternatively, users can purchase either the professional or the business edition to remove the restrictions and gain full access to PowToon assets.
Similarly, GoAnimate offers three payment plans that unlock more features as the user pays more. The basic subscription model does not allow users to render in full HD and limits their content access to 40 tracks. The premium plan allows full HD video output, has 30 more tracks and allows users to remove the GoAnimate watermark from the video. The team plan has all the features of the premium offering and adds GIF video output, access to more tracks and the ability to import fonts to the animation tool.
As of 2015, the subscription plans at PowToon cost between $89 and $197 per month. In comparison, GoAnimate subscription plans cost between $39 and $159 per month.