Willoughby Sales and Superior Livestock Auction are two major livestock sale websites that allow buyers to bid online on animals being sold at different locations across the United States. Each website has its own strengths and weaknesses, and each is therefore most suitable for specific purposes.Continue Reading
The primary strength of Willoughby Sales lies in the diversity of the livestock varieties it lists. Auctions are grouped by species, and categories for sheep, cattle, pigs and goats are listed across the top of its homepage. Subcategories for bison, diary cows and horses are also included in a dedicated Specialty Sales section. Additionally, Willoughby Sales offers a unique iPhone and iPad app that extends the features available on its website with capabilities such as retrieving GPS coordinates for live auctions and receiving real-time updates for auctions that are in progress while on-the-go.
Unlike Willoughby Sales, Superior Livestock Auction focuses only on the cattle market; however, its attention to cattle sales makes it extremely popular among buyers and sellers who also concentrate on that sector of the livestock market. The company boasts of marketing more than two million heads of cattle annually, utilizing both the Internet and a bi-weekly TV auction on Dish Network channel 232 to achieve its results. It operates the website SuperiorBidToClick.com, where buyers can view pictures and video of the lots up for sale and tune in to live streams of ongoing auctions.Learn more about Internet & Networking