The social media site Instagram showcases users' photos and videos to followers, who in turn may "like" posts by double-clicking the image or video. To maximize likes, social media experts suggest posting one to two photos or videos a day, tagging with hashtags to help users discover them, and focusing the account's content around a central theme, such as photos and videos starring an adorable pet.
Social media experts have been studying trends that appear to lead to more likes on Instagram. A strategic use of hashtags, which aid in users' search for specific Instagram content, results in 40 percent more likes. Seven hashtags related to the Instagram post's subject matter (for example, #pet, #cat, #cute and so forth) is the optimal number. When comparing the most popular Instagram photos, social media experts have found that cool-toned colors such as blue and green receive more likes than photos with predominantly warm tones, such as red and yellow.
Gaining followers on Instagram is another step to gaining likes. To gain a following, keep your posting schedule consistent. One to two photos or videos a day keeps followers engaged without overwhelming them with content. A central theme also helps to gain followers and increase likes. Some of the most popular accounts on Instagram celebrate the user's pet or exclusively post photos of her city.