Kickstarter is a crowd-funding platform used to fund creative projects. The launch of the site was in April 2009. Its unique mode of funding has struck a chord with both funders and creators of projects. Kickstarter allows individuals conventional establishments when seeking funding.
There are thousands of projects getting funding via Kickstarter at any given moment. The areas of interest of the projects vary. There is the independent creation of every project. When the creators feel ready, they proceed to launch the same project on the site and share it with the rest of the Kickstarter community.
The creator of a project on the site sets their deadline as well as the funding goals. If the details of the project excite the community, individuals may pledge money to make it see the light of day. When the project succeeds in reaching its stated funding goal, the backers are charged according to their pledges when the time lapses. In case the project falls short of its funding target, none of the backers is charged. The suitable description of funding on the site is all-or-nothing. The all-or-nothing funding policy motivates backers that want the project to succeed to spread the word to their peers.