Kickstarter is a website that helps creative projects find financial support through a system called "crowdfunding," or the pooling of money donated from a large group of people. Projects hosted on Kickstarter set a financial goal that must be reached within a deadline in order to receive any money.
The model on Kickstarter is all-or-nothing funding: backers pledge money to a creative project, but the project's creators do not receive any money if the project goal is not reached. Project creators offer prizes and incentives for levels of pledges. According to Kickstarter, 7.3 million people have "backed" creative projects between the site's launch in 2009 and November of 2014.