Verizon collects information from its customers whenever they browse its website or use its products and services. Once it collects the information, Verizon uses it to maintain billing records and accounts and send promotional offers to its customers. Verizon also uses the information to improve the security of its network and to monitor statistics regarding its website. Companies that collect interest data and information regarding demographics provide this information to Verizon, allowing the company to combine it with the information it collects on its own to predict preferences of its customers and devise targeted marketing offers.
Verizon provides geographic and demographic information, without identifying its customers individually, to third-party advertisers on its website, allowing them to produce targeted ads that are centered around the location, age and interests of the customers. Verizon also provides an option for its customers to limit the amount of personal information that it shares with the third-party advertisers. To accomplish this, customers can opt out of sharing specific information, request to be removed from the telemarketing list or choose not to disclose their locations via their wireless mobile devices.