The JTV auction website is the online shopping service of Jewelry Television. It is largest loose gemstone retailer and among the top four electronic jewelry sellers in the United States. JTV has an inventory of more than 20,000 jewelry pieces and more than 5,000 loose gemstones.
The JTV auction website has various filters to help shoppers find the jewelry piece or gemstone they want, including price, product type, brand and size. JTV also enables users to watch Jewelry Television's live broadcast for free by clicking the Airing Now button. JTV also offers a protection plan that covers most damage, including wear and tear and moisture damage, for up to 2 years.