The Insignia brand of televisions, and the corporation that makes the electronics, is owned and operated by Best Buy. Best Buy is one of the largest electronics retailers in the United States and Canada.
Best Buy describes the "Exclusive Insignia Difference" as a combination of exceptional function, quality and price. Best Buy owns a number of other exclusive brands including Dynex, Init, and Rocketfish. Most of the Best Buy exclusive brands deal specifically in computers and televisions, or accessories for the two. Best Buy also owns the well-known computer and software repair service Geek Squad, which operates in a number of locations nationwide.