While there is no set information that a person needs to start writing on a website, writers should start to flesh out their portfolios. This includes showcasing published pieces of work that relate to the website to which they are applying.
The key to writing for any website is content. Websites need content to drive in visitors. The more relative the content is to the actual website, the better chance the website has of attracting natural traffic. Due to this, writers tend to do better when they write for websites that focus on topics in which they are interested.
When writing for websites, writers also want to consider writing in the style of an inverted pyramid. This means putting conclusions at the start of the web article. This allows the reader to get to the point of the article within the first paragraph and then learn more as they read. This is important since the average attention span on any given webpage is short.
It also helps if people avoid writing in passive voice to keep the flow of the webpage moving, almost as if the writer is telling the reader what to do. To make the articles more appealing to the reader, writers need to avoid writing in long paragraphs as well. Instead, they should use lists to make the information easier to digest.