Harris Poll Online rewards its members with HIpoints, redeemable for prizes such as gift cards, charitable donations, magazine subscriptions and retail e-vouchers, as of 2015. Supported retailers include Amazon.com, The Home Depot, Walmart, Starbucks and iTunes. ESPN The Magazine also participates in the program. Electronic rewards are sent to the user's email address, but physical gift cards may take up to three weeks to arrive.
Harris Poll Online emails members surveys throughout the month, with each survey worth a particular number of HIpoints if completed. If the user does not qualify for a survey, 15 points are still earned from the attempt. Gift cards require 1,250 HIpoints to earn, and are available in $10 increments regardless of the vendor selected. This places the program on the lower end of compensation provided.
The program also includes the HIstakes, a monthly sweepstakes with a $10,000 cash prize. Members receive one sweepstakes entry for every survey they attempt to answer each month, even if they are ultimately disqualified from finishing it. Registration is free and open to Americans and Canadians ages 13 or older. International survey takers ages 14 or older are also welcome.
On average, the program's surveys require 10 or 15 minutes to complete, with the shortest lasting just 5 minutes and the longest taking 25 minutes. A variety of topics, including religion, politics and typical survey questions, are researched by the company. The program also supports mobile surveys, direct mail assignments, telephone surveys and live focus groups. Participation in these extra opportunities is always optional.