What Is Froogle?


Quick Answer

Froogle is the former name for Google Shopping, an online service that compares prices between several online sellers. Froogle was replaced by Google Product Search in 2007, before becoming Google Shopping in 2012.

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Full Answer

Google initially chose the name Froogle for its price-comparison system as a blend of the words "frugal" and "Google." The service at first used Google's algorithms to pull item listings and prices from other online shopping sites. In 2012, when the service changed its name to Google Shopping, only paid advertisements were displayed on the site. As of 2015, when a search is made on Google's general search engine, links to Google Shopping advertisements appear above or to the right of the search engine's results.

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