What Is the Click Fraud That Costs Google Billions?


Quick Answer

Click fraud occurs when online advertisers are charged for clicks on their ads that do not represent actual interest in the product advertised. Click fraud can result from humans or computer programs clicking on ads. In 2007, Google announced it was losing $1 billion per year to click fraud.

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Full Answer

Google claimed in 2007 that only 10 percent of the clicks on ads hosted by Google were fraudulent. Google uses click fraud filters that work in real time to keep its advertisers from being charged for fraudulent clicks. The company also promised to launch offline analysis and investigations to halt click fraud. In addition, it promised to give advertisers monitoring tools to help track and expose click fraud.

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