Filipino markets online include Lazada Philippines, Goods.ph and Zalora Philippines. Other Philippine online markets as of 2016 are OLX, Shop This Easy, Ayos Dito and Kimstore.
Launched in 2012, Lazada Philippines is the country's largest online retailer, capturing 80 percent of the e-commerce market as of 2015. It offers 1.2 million products from more than 4,500 merchants. It is popular among customers for its large assortment of products, low prices and reported good customer service.
Goods.ph offers groceries, consumer electronics, clothing, cosmetics and appliances, as well as movies, books, music, home essentials and office furniture.
Zalora Philippines offers branded fashion items. The online store is popular among busy professionals who do not have time to shop for clothes at physical stores.