Some factors that have a major impact on the cost to develop an app include the app's intended operating systems, the underlying complexity of the programming, and the number of people on the app development team. Additionally, factors like the cost of software development kits and costs of uploading content to the app store can impact the cost of developing and marketing an app.
Depending on the app's function, the code may be relatively simple (for example, an app that runs on tables or pulls information from a database) or much more complex (such as a game that requires graphics rendering, sound design, and dynamic controls). The complexity of an app has a direct effect on its development costs, since a complicated app requires many more programmers and an extended development period.
Adding certain functions to an app can also lead to increased costs. For example, adding geolocation capabilities or social media functionality may increase the overall development costs, since programmers need to write additional code that both integrates these functions into the app and communicates with a particular social media platform or GPS system. Adding the ability to make purchases within the app is another popular feature that can impact development costs.