eBay is essentially an online marketplace that was developed to facilitate trade on international, national and local levels; millions of items are traded on a daily basis via the platform. The items are traded via auction style listings in which bidding starts at a price specified by the seller, or via direct "Buy It Now" listings.
Aside from providing online shoppers with a platform to interact, eBay also allows online merchants to easily and effectively market and trade their items. Since its launch in 1995, eBay has grown to become one of the most heavily trafficked websites. The company also made various acquisitions such as PayPal, an online transaction enterprise.