Steve Jobs, co-founder of Apple, considered the name after visiting an apple orchard. At the time, Jobs was practicing a fruitarian diet, a subset of veganism in which practitioners only consume foods harvested from plants that don't damage the plant, including fruits, seeds and nuts.
Co-founders Jobs and Wozniak were concerned about infringing on the rights of Apple Records, the Beatles-owned record label. They considered more technology-sounding names such as Executex and Matrix Electronics, but nothing stuck with them as much as Apple did. Since 1978, Apple Inc. has faced numerous lawsuits from Apple Records, including trademark infringement and breach of contract.