Deal of the day websites offer customers the opportunity to purchase goods, services or access to events at significant discounts for a limited time, typically over the course of a single day. Once the time limit on the deal expires, customers are no longer able to purchase it, regardless of the remaining inventory.
The deal of the day business model involves creating a high demand for a product through the use of a time limit, which adds to the urgency and exclusivity of the deal. Some sites only offer a single deal each day, focusing all user attention on that product, while others offer multiple products throughout different categories. A site does not have to offer the deal for a single day, or only offer one deal each day, to fall into the deal of the day model, as it continually evolves to allow for a higher demand from customers.
Each site also sources its products from a variety of locations, with some selling items as a means of reducing inventory for a manufacturer or as a means of quick profit on a bulk wholesale purchase. These sites also serve as a marketing opportunity for local businesses and new products, due to the location-based nature of many deal sites. In this aspect, a company pays the deal site to feature its product or sell coupons for a discount on services as a means of gaining publicity and introducing new customers.