Creating a social networking site requires choosing a focus or theme, building appropriate features for the theme and covering the costs of hosting the website. A social networking site must also have a commercial objective to become profitable.Continue Reading
A social networking site can be either made for general interest or dedicated to a specific theme. The former has the potential to reach a larger user base, but it faces competition with established networks such as Facebook and Twitter. The latter attracts like-minded people on a particular subject matter and more easily suits startup companies with fewer resources.
To maintain high activity within the community, the social networking site must also have features that help users connect and interact with each other. Depending on the theme, features may range from messaging to multimedia sharing. For instance, the social music site Last.fm allows members to create their own virtual radio station and discover new music based on their preferences.
The social networking site also needs a web hosting service to be online. The site needs ever-increasing storage and bandwidth allocation as its population grows, which means hosting it gradually becomes more expensive. Asking for donations, applying for loans or looking for investors can help cover the initial costs. To be self-sustainable, the site may consider advertising and offering paid services.Learn more about Social Media