Consumer Cellular differs from other mobile phone service companies in that it is inexpensive and consumers do not need to have a long-term contract to use its service. Furthermore, Consumer Cellular does not have its own wireless network and relies on the AT&T network.
Consumer Cellular's phones target senior citizens. They are inexpensive and have loud ringers, large texts and oversize buttons. As of 2016, consumers can get talk plans for as low as $10 a month. Unlike major carriers that focus on providing unlimited services, Consumer Cellular has plans that meet the consumer's specific calling and texting needs. This means that the consumer pays for what he uses, and he can switch to a different plan at no cost whenever his calling or texting needs changing.