As of 2014, BlackBerry phones are developed by BlackBerry Limited. BlackBerry Limited was previously called Research In Motion Limited, and it created the first BlackBerry pager in 1999.
The first BlackBerry smartphone was released in 2003. From 2003 to 2013, BlackBerry was known for its focus on email and a full keyboard. As of 2011, BlackBerry Limited was the sixth most popular device maker, with 3 percent of mobile device sales worldwide. BlackBerry released the Z10 in 2013, which had a touch-screen keypad. BlackBerry phones have the nickname "CrackBerry" because of their addictive nature. President Barack Obama was known to use a BlackBerry phone during his 2008 campaign.