As of August 2015, Apple, HTC, Samsung and Microsoft all manufacture white smartphones. Apple's iPhone 5c comes in an entirely white model, while the gold and silver versions of the manufacturer's iPhone 5s, 6 and 6+ all have large white bezels surrounding their screens, despite having silver or gold backs. Several of Samsung's phones come in white, including the Galaxy S5, Galaxy S6 and Galaxy S6 Edge models, as do Microsoft's Lumia 640 XL and HTC's One (E8).
Across these four phone manufacturers, consumers desiring a white smartphone have a wide array of options, regardless of cell provider. Apple's iPhones are available for AT&T, Verizon and T-Mobile customers. HTC's One (E8) is available on Sprint's network and Microsoft's Lumia 640 XL is offered for AT&T customers. The various models of Samsung's Galaxy phones are offered for AT&T, Verizon, Sprint, T-Mobile, US Cellular and MetroPCS.
In the United States and worldwide, white is the second-most popular smartphone color, with between eight and 11 percent of consumers preferring it. Black is the most popular smartphone color, which may explain why white smartphones appear to be less prominent. In the United States, however, black received only a plurality of support, with 45 percent of survey respondents choosing it. Additionally, younger consumers preferred black less and were more enthusiastic about other colors.