Codes for My Coke Rewards are 14-digit numbers found on the inside of the packaging of Coke products. These codes can be entered on the official My Coke Rewards website to redeem various prizes from a catalog. Codes can also entered via texting from a cell phone.
The codes are located under the cap in bottled Coke products and on the inside of the tear-off portion of boxed products. My Coke Rewards was established in February 2006. Most codes are single use, but some can be entered by multiple users. These multiple-use codes start with the digits 10008. Some retailers do not accept manufacturer's coupons from the My Coke Rewards program.