To characterize a successful blog title, writers invest their own individual voices into the creative nature of the blog itself. Memorable blog titles feature colloquially versed thematic content specific to the interests of the target demographic, intertwining familiarity with originality to strategically attract a broad readership.
Successful blog titles are exemplified by a spectrum of categories that readers may find approachable and intriguing regardless of the creative material and its context. Such titles often establish themselves into mainstream media as household names, and may expand into larger organizations under multiple authors. The online news publication Gothamist.com is a prominent example of fusion between cultural iconography to chronicle local and international public interests, communicating through its original handle a double entendre that recalls its native New York without direct reference to the name of the city itself, thus appealing to readers who might relate the material to their own global metropolises.
While Gothamist.com has since expanded into sister sites, e.g., San Francisco's Sfist.com, other creative blogs have attracted expansive readerships through characterizing general interests as titular brands. As an alternative example, the website Lifehacker.com supplies unique creative content that encourages audiences to individualize all that is ostensibly ordinary throughout their lived experiences.