At the Ganz site, a Webkinz can be adopted and named, as well as have a room designed for them that includes furniture, clothes and toys. Players can play games in the arcade and even compete against others in order to earn KinzCash to purchase items for their Webkinz in the W shop.
Webkinz pets are plush toys that come with a secret code around their ankle. The code allows the pet owner to enter the Webkinz world. Inside the Webkinz world, pet owners can play with their pets in a virtual world, playing games, creating a cool living space for their pet and even dressing them in different outfits.
The site offers contests that pet owners can join, quizzes to answer in the Quizzy's Question Corner and an assortment of stories to read and other fun activities added daily.
The main page of the website offers a store locator feature where visitors can find a store closest to them where a Webkinz can be purchased. Once the pet is purchased, a year's subscription to the site is awarded to the pet owner and they can register to enter the Webkinz virtual world and participate in all the available activities. The "My First Adoption" link on the welcome page starts the registration process with Ms. Birdy guiding the way.