Personal CaringBridge websites include privacy settings that limit the amount of people who can view them. As of 2015, there are three settings for a personal CaringBridge website that can set the page to be viewable only privately, viewable through invitation only or accessible to the general public.
Other features of a personal CaringBridge page include a guarantee on the safety of a user's personal data and of no advertising from outside sources. CaringBridge launched in 1997 as a platform through which users can connect and share updates regarding personal situations. The company became a nonprofit organization in 2002 and currently hosts over half a million CaringBridge pages.