To increase Tumblr followers, craft and tailor content to target a specific audience, then market posts with broad, general tags. Mix reblogged posts with original content, or add commentary to popular posts. Always proofread posts. Try to offer a variety of text, images and video posts, and engage with other Tumblr users, following bloggers and liking their posts. Cross-link Tumblr to other social media outlets to attract more followers.
Tumblr is one of the top 10 most popular sites on the Internet with users from all over the world, the average visitor spending 1.5 hours per day. Its primary demographic is consumers between the ages of 18 to 34. Tumblr can be a powerful branding tool in the hands of a knowledgeable marketer, providing a unique publishing platform that allows for a mix of storytelling and content curating. Posts on Tumblr gain staying power through social amplification and tag-based discovery. It is composed of micro-communities and fans, all of whom provide ready audiences for niche targeting.
As with any community, Tumblr has a specific etiquette. Bloggers often follow Tumblrs that provide enjoyable and entertaining content, reblogging or replying with their own commentary. It is considered polite to tag posts with spoiler or nudity warnings. While many blogs have open ask boxes, not every blogger responds to questions.