Rewards associated with e-Rewards include gift certificates, discount coupons, airline miles, hotel points and magazine subscriptions. Users can choose which reward they want from those available, as long as they have the necessary number of points from e-Rewards.
e-Rewards is an opinion panel, or a service in which consumers are asked to provide their thoughts on existing or potential goods and services. For each e-Rewards survey members complete, they earn a certain number of points. When enough points have been accumulated, they can be exchanged for various rewards provided by e-Rewards' sponsors. Sponsors change over time, but as of 2015 include a mix of airlines, hotels, eateries and retail shops.