Parents can sign up children for automated messages from Santa Claus or allow them to send text messages to Santa by logging into a holiday text service online. Many companies sponsor smartphone apps or Web-based services for free or a fee to communicate with Santa Claus.
Parents can also download applications or programs to act as Santa Claus and send messages to their children. Services such as TextSanta.net allow parents to customize messages, choose standard text messages from Santa Claus or send pictures of Santa Claus to their children. The purpose of these text messaging services is to encourage children to believe in Santa Claus and enjoy the magic of the holiday season.