Straight Talk phones can be bought directly through the Straight Talk website. The company offers various models of standard phones and smartphones, and they come prepared for activation and pre-programmed with the user's phone number.
The phone the customer selects online determines which plan the customer may choose. Smartphones require an unlimited text, data and calls plan, which ensures that the customer can fully use their data and phone. Standard non-data reliant phones can use the unlimited plan as well as a smaller plan with a select amount of minutes, unlimited text and a small batch of data.